southern california edison

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Comm LAB was tasked by the largest power company in Southern California (Southern California Edison) to raise awareness in Hispanic students and the Hispanic community of their flagship corporate responsibility and scholarship program “Edison Scholars,” a need-based scholarship for STEM-field degrees. As a result of our efforts, media coverage of the annual scholarship awards announcement was nearly doubled in terms of the number of Hispanic media placements. The geographic reach of news coverage also expanded approximately 300 percent as we reached Hispanic media well outside of our core Los Angeles market.